An Introduction To SEO

 

Hi! It's Franny again.

I hope you are having a great time following me on my journey to learning about digital marketing. 

Today I will be talking about one of the backbones of sustaining your business online; Search Engine Optimization, most people call it SEO for short. 

SEO helps search engines understand better what you have to offer. 

A few tips on how to get started with SEO are;

• start with keywords research to understand what your customers are looking for
• use that information to access your successes and failures
• brainstorm solutions to improve your weak spots and prioritize them
• re-do your SEO plan

The thing about SEOs and search engines is that as people evolve so do what they search and the keywords they use. So, you will have to evolve as well in your SEO method and keyword. Using SEOs requires a lot of back-to-back research. 

Here are a few tips on how to stay up to date in search;

• learn how search engines work
• keep an eye on changes and monitor how they affect your website
• find inspiration from other websites
• talk to your customers

Now, choosing keywords can be tricky and there is no "one size fits all" in this situation. But there are ways around these things. There are three things you need to focus on to get the right results;

• frequency/number of times a word is searched for 
• competition; use keywords with less competition
• relevant; the keywords you select should closely match what you offer.

On a final note, when you set SEO goals, there are ways to actually measure, track and report the results. You can do this with the use of analytics tools like google analytics. They help you monitor this and track activities on your site. You can see who visited your site and what they did on it.

I hope these tips were helpful.

Till the next post.

Franny.