Hi Hi again!
It's another day and that means another post on my journey in learning digital marketing. We are slowly wrapping up this course and it's been a very eye-opening experience so far.
Today I will be talking about using social media to grow and promote your business. The way to determine the right social media platform to use for your business is by understanding the purpose of the social network.
Ask yourself; "what are you hoping to accomplish with social media?"
Now, let's talk about having a social media plan. Here are a few things to work on;
- consider the next 6-12 months and start creating a calendar
- sketch out details like; what topics make sense for you to post about, and what your audience is interested in. Assign the right time you think is the best to post about these things
- also consider which social media platform you should post on
- why are you posting these updates? Which of your business goals do these posts support.
Here are a few social media management tools for managing and monitoring your social media presence and feedback; Hootsuite, Buffer and Everypost
You can create your content ahead of time and share it in advance. Running social media ads helps you target the right people that would be interested in your business.
Now, how to measure success on social media. Analytics tools are a good fit for measuring your success on social media, Google has a lot of analytics tools that can help with this. Social media monitoring tools help you scout on all social media platforms to see where you have been mentioned.
Finally, pitfalls to avoid on social media;
- social media is not all about you
- don't spread your nests too thin on social media. Try and be as consistent as possible so that your audience can take your brand seriously.
That will be all about using social media to grow your brand. Please learn also to explore different social media platforms and tools till you find the one that works for you and your business.
Till the next post.
Franny.
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