Taking Your Business International And A Summary

 

Hello! Hello! 

How's it going? 

Documenting my journey in learning digital marketing has been exciting and helpful and has stretched me a lot and I have loved it so much so far.

Today I will be talking about the final topic in the digital marketing course and I will do a final summary of everything I have learnt in this course.

Taking your business internationally is a good step in expanding your market reach. To do this, you'll have to learn about the target market in the areas you are considering and find out how best to reach them. 

First, you need to validate your new market. Here are a few tools that can help you do that; 

• Google market finder: this tool can help you find keywords for your business in different countries. Once you find these countries, the next tool you'll need is...
• Google keyword planner: it helps you find out how much competition there is for search ads. This will help you know whether you're entering a market with little competition or an already crowded market. 
• Web analytics: an example is google analytics. You can check whether people in other markets are already showing interest in your business.

After doing this, do proper research on these countries. Research their tax policies, exchange rates and other things that may affect your business being functional in these countries. 

There are a few things to also consider when strategizing on going international;

• To know how well your website will do in the countries you have selected, research how their internet access is. Make sure everything on your site is easy to load so that your site visitors will not feel discouraged to use your site. 
• Look into the supply chain and make sure the delivery to those countries is something you can do. Partner with an international shipping company that will help you handle the delivery. 
• Research the tax and laws of the countries. Reach out to local government agencies for this. 
• Make sure your website can easily translate into the languages and currencies of these countries as well. 

Well, with this, you're good to go. 

Fundamentals of Digital Marketing is a course that I recommend for business owners. 

In summary....

The three most popular ways to grow an online presence for your business are; social media, website and mobile applications. Remember that, not all businesses need all three but based on the business goals and customer understanding is how they will know which one works for their business.  

Search engine optimization and marketing (SEO and SEM) are effective ways to get visitors to visit your site. It is important to use important keywords that people search for so that your site gets more visibility.

Using analytics tools is very powerful to study the behaviours of your site visitors and customers and through that, you can know how to serve them better and get them to buy from you. 

Email marketing is a solid way to get people to know more about your business and convert to customers. 

Before you use any social media platform to grow your business, determine the goal of why you are using the said platform. Every platform has its type of audience and you have to approach it in that manner. 

Running ads on social media or any form of ads is effective if you're specific about where you are running your ads and your approach to customer segmentation. 

Make sure your site is workable for all devices; mobile responsive so that users find it easy to use.

In total summary, the main things you must focus on are the business goals and target audience. These two will keep you on the right track to growing your business and achieving your business vision. 

I hope this was very helpful.

Next, we will be diving into product marketing and I am excited.

Till the next post.

Franny.